amount paid to obtain a product is called price.
2.Name the product whose purchase requires much efforts?
shopping products.
3.100 grams of extra material of one kg is an example of the techniques of "promotion Mix' name the technique.
Quantity gifts
4."Automobiles Ltd. offered to sell their new bike at about rs.4000less than the usual price." is an example of one of the example of the techniques of "promotion Mix' name the technique.
Rebate
5."Introduction of 50%+40%less by the KOUTONS is the example of which sale promotion technique?
discount
6.Is Advertising a "dialogue"?
No , advertising is not a "dialogue but is a "monologue".
7.What is meant by product?
Anything that can be of value to the buyer can be termed as a product.
8.Give any two advantages of branding to the marketer.
(i) It helps in advertising in easier way .
(ii)It establishes the permanent identity of the product.
9"Goods are not bought but they have to be sold." Name the marketing philosophy to which this statement is related.
Selling concept
10.Which concept of marketing suggests that the organization should earn profit through consumer satisfaction and social welfare?
Societal Concept
11."They don't sell what they can make, but they make what they can sell." Name the marketing concept.
Marketing concept
12.Name the concept of physical distribution related with storing products in order to create time utility.
Warehousing
13Which type of channel of distribution should be used for convenience goods?
Indirect channel
14.Name the function performed by middlemen involving conversion of homogeneous products into smaller lots.
Allocation
15.Identify the type of channels of distribution should be used in case the buyers are dispersed over a large geographical area?
Indirect channels
No comments:
Post a Comment