WAREHOUSING

WAREHOUSE-MEANING-A WAREHOUSE IS A COMMERCIAL BUILDING FOR STORAGE OF GOODS. WAREHOUSES ARE USED BY MANUFACTURERS, IMPORTERS,WHOLESALER,TRANSPORT BUSINESS,CUSTOMERS ETC. THEY USUALLY HAVE LOADING DOCKS TO LOAD AND UNLOAD GOODS FROM TRUCKS. SOMETIMES WAREHOUSES LOAD AND UNLOAD DIRECTLY FROM RAILWAYS,AIRPORT OR SEAPORTS.

TYPES OF WAREHOUSES

1.PRIVATE WAREHOUSES-THESE WAREHOUSES ARE CONSTRUCTED BY BUSINESSMAN FOR PERSONAL USE. NORMALLY LARGE BUSINESS HOUSES GET THESE WAREHOUSES CONSTRUCTED BECAUSE THE COST OF CONSTRUCTING THESE WAREHOUSES IS VERY HIGH.

FEATURES- 1. SMALL AND FINANCIALLY WEAK FIRMS CAN NOT AFFORD TO HAVE PRIVATE WAREHOUSES.

2.THESE WAREHOUSES ARE MADE BY FIRMS WHICH NEED WAREHOUSES WITH SPECIAL TECHNICAL REQUIREMENTS.

3. THESE KIND OF WAREHOUSES ARE SUITABLE FOR SUCH FIRMS WHERE IMMEDIATE AVAILABILITY OF GOODS IS REQUIRED.

2.PUBLIC WAREHOUSES-THESE WAREHOUSES ARE AVAILABLE FOR GENERAL PUBLIC TO STORE THEIR GOODS. THE OWNER OF THESE WAREHOUSES ARE PRIVATE INDIVIDUALS OR GROUP OF PEOPLE.

FEATURES-1.THESE WAREHOUSES ARE AVAILABLE FOR COMMON PEOPLE TO STORE THEIR GOODS.

2.THESE WAREHOUSES ARE LICENSED BY GOVERNMENT.

3.RENT AND RATES ARE REGULATED BY GOVERNMENT.

4.THESE WAREHOUSES ENSURE FULL SAFETY AND SECURITY OF GOODS.

5.GOODS KEPT IN PUBLIC WAREHOUSES CAN BE INSURED AT LOW RATE OF PREMIUM.

6.PUBLIC WAREHOUSES PROVIDE ADDITIONAL FACILITY OF GRADING, PACKING,BLENDING, LABELLINGS ETC.

3.BONDED WAREHOUSES-THESE WAREHOUSES ARE USED TO STORE THE IMPORTED GOODS ON WHICH IMPORT DUTY IS NOT PAID. THESE ARE LICENSED BY GOVERNMENT AND CAN BE OWNED BY PORT AUTHORITY OR PRIVATE PEOPLE.FEATURES-1.GOODS CAN BE REMOVED IN PATR ON THESE WAREHOUSES STORE IMPORTED GOODS.

2. GOODS CAN BE REMOVED IN PARTS FROM THESE WAREHOUSES.

3. THESE WAREHOUSES PROVIDE ENOUGH TIME TO IMPORTER TO ARRANGE MONEY TO PAY IMPORT DUTY.

4.WAREHOUSE OWNERS HAVE TO GIVE AN UNDERTAKING G THAT THEY WONT ALLOW THE IMPORTER TO REMOVE GOODS WITHOUT SHOWING THE IMPORT DUTY PAID RECEIPT

5. THESE WAREHOUSES ENCOURAGE RE-EXPORT OF GOODS.6. .

6. THEY ALSO PROVIDE VALUE ADDED SERVICES LIKE PACKAGING LABELING ETC.

QUESTIONS FROM MARKETING MANAGEMENT

1.what is price?
amount paid to obtain a product is called price.
2.Name the product whose purchase requires much efforts?
shopping products.
3.100 grams of extra material of one kg is an example of the techniques of "promotion Mix' name the technique.

Quantity gifts

4."Automobiles Ltd. offered to sell their new bike at about rs.4000less than the usual price." is an example of one of the example of the techniques of "promotion Mix' name the technique.

Rebate

5."Introduction of 50%+40%less by the KOUTONS is the example of which sale promotion technique?

discount

6.Is Advertising a "dialogue"?

No , advertising is not a "dialogue but is a "monologue".

7.What is meant by product?

Anything that can be of value to the buyer can be termed as a product.

8.Give any two advantages of branding to the marketer.

(i) It helps in advertising in easier way .

(ii)It establishes the permanent identity of the product.

9"Goods are not bought but they have to be sold." Name the marketing philosophy to which this statement is related.

Selling concept

10.Which concept of marketing suggests that the organization should earn profit through consumer satisfaction and social welfare?

Societal Concept

11."They don't sell what they can make, but they make what they can sell." Name the marketing concept.

Marketing concept

12.Name the concept of physical distribution related with storing products in order to create time utility.

Warehousing

13Which type of channel of distribution should be used for convenience goods?

Indirect channel

14.Name the function performed by middlemen involving conversion of homogeneous products into smaller lots.

Allocation

15.Identify the type of channels of distribution should be used in case the buyers are dispersed over a large geographical area?

Indirect channels